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As contactless use accelerates at the point-of-sale, retailers are likely to begin incorporating NFC at all stages of the customer lifecycle, including loyalty and engagement.
“You’ve also got NFC, which is likely to become more prevalent, particularly in the U.
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The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015.“While easing ‘battery anxiety’ is a key appeal of the technology, the easy data exchange will in future enable a variety of over-the-air services through the charging points.” Added analyst James Moar, “The ability to pinpoint device location through data exchange enables all kinds of location-based activation functions around the home, the car and in the leisure industry.”The report also forecasts that a fifth of all wearable devices will incorporate wireless charging by 2020, enabling new designs because they lack physical connectors.Japan will lead in longer range resonance-based charging, while in cost-driven markets, induction-based charging will dominate for the next 5 years, Juniper said.Windsor Holden, head of forecasting and consultancy at Juniper Research as well as author of the report.“Redemption rates from coupons delivered via beacons are amongst the highest of any mobile channel,” he said.